DITIGAL PRESS ROOM
MEDIA & PRESS INQUIRIES
LISA K. FARRELL
The Mortgage Superstar
CEO of LISA HOME MORTGAGE & National Mortgage Strategist
Licensed in 45 States | NMLS 946723
THE EXECUTIVE BIO
LISA K. FARRELL | The Mortgage Superstar Founder & CEO, LISA HOME MORTGAGE NMLS 946723 Lisa K. Farrell is the Founder and CEO of LISA HOME MORTGAGE, a national brokerage operating across 45 states. Known in the industry as "The Mortgage Superstar," Lisa has been a licensed Mortgage Loan Originator since 2012 and specializes in residential, investment, and commercial financing tailored to today’s evolving housing market. With over a decade of experience navigating shifting and volatile housing cycles, Lisa advises clients ranging from first-time buyers to entrepreneurs, novice and seasoned real estate investors, and professionals seeking flexibility for their complex financial profiles. Her expertise spans conventional, government-backed, and private lending options, specializing in expanded down payment and flexible financing options designed to support both current homeowners and aspiring buyers. Holding a Bachelor’s degree in Business, her mortgage insights have been featured by Yahoo Finance, Black Enterprise, and MarketWatch. Guided by the company mantra, The Smarter Way to Own Property, Lisa serves as a trusted voice on housing access and modern lending solutions. Lisa is available for expert commentary on housing affordability, alternative lending solutions, investor financing, and flexible down payment programs. For Media Inquiries: DigitalPressroom.co
Media Hooks & Story Ideas
IDEA A: The Affordability Gap (Focus: Aspiring Buyers)
THE HOOK
In 2026, the "Standard" 20% down payment is a relic. Here is how modern buyers are using "strategic" capital to get the keys.
TALKING POINT
DPA & Grants: How to find and qualify for "free money" in the current market.
The FHA/VA Advantage: Why these "starter" loans are actually powerful wealth-building tools for 2026.
Creative Down Payments: Using 401k loans, gift funds, and lender or state-specific assistance programs.
IDEA B: The Entrepreneurial Shift (Focus: Business Owners/Professionals)
THE HOOK
Why high-earning doctors, attorneys, and 1099 professionals are being rejected by big banks, and the "Alternative" way to get a yes.
TALKING POINTS
Complex Income Underwriting: Decoding tax returns for the self-employed.
Specialized Practitioner Loans:
Why doctors and attorneys have a "fast track" they aren't using.
The "Gig Economy" Mortgage: How to qualify when you have multiple streams of income.
IDEA C: The College Grad Opportunity (Focus: Recent College Graduates)
THE HOOK
How to grow a real estate empire in a high-interest environment using "Asset-Based" lending.
TALKING POINTS
DSCR Decoded: Why your personal income doesn't matter when buying investment property.
Portfolio Strategy: Moving from your first rental to a commercial-grade portfolio.
The 2026 Forecast: Where the "Smart Money" is buying right now.
Idea D: The College Grad Opportunity (Focus: Recent College Graduates)
THE HOOK
Why recent college graduates are being rejected by big banks, and why waiting 2-years after graduation isn't required.
TALKING POINTS
Buying or Renting after graduation: Making the decision.
The First Job:
Why graduates have a "fast track" they aren't using.
The "First-job Economy" Mortgage: How to qualify and receive capital assistance the first-home.
THE BOILERPLATE
About LISA HOME MORTGAGE LISA HOME MORTGAGE is a national mortgage brokerage operating across 45 states and headquartered in Pennsylvania. Led by Founder and CEO Lisa K. Farrell, known in the industry as "The Mortgage Superstar," the firm provides residential, investment, and commercial financing solutions for first-time homebuyers, entrepreneurs, and professional borrowers. The company also provides asset-based and DSCR lending for emerging and seasoned real estate investors. Featured by Yahoo Finance, Black Enterprise, and MarketWatch, and recognized as a BBB Accredited Business, LISA HOME MORTGAGE is known for guiding complex financial profiles with clarity and structure. Operating under the brand standard, The Smarter Way to Own Property, the firm empowers clients to navigate today’s market with confidence. To learn more, visit LisaHomeMortgage.com. LISA HOME MORTGAGE (833) 83-LOANS | NMLS 1758932 Licensing information: LisaHomeMortgage.com/Licensing Media inquiries: DigitalPressRoom.co
The Host Toolkit
For Hosts/Moderators - 15-Second Intro Script:
This is for the host to read live. It is designed to be read in exactly 15–18 seconds.
"Joining us now is Lisa K. Farrell, the Founder and CEO of LISA HOME MORTGAGE. Known in the industry as 'The Mortgage Superstar,' Lisa has spent over 14 years helping everyone from first-time buyers to seasoned investors find 'The Smarter Way to Own Property' in today's shifting market. Lisa, thank you for being with us..."
LOWER-THIRD SPECS: SUGGESTIONS FOR ON-SCREEN GRAPHICS
Downloadable Media Kit
• Professional & Lifestyle Headshots • LISA HOME MORTGAGE Logos (Color and White-out) • The Media One-Sheet • Fact Sheets: Quick-reference PDF, "Top 5 Tips for First-Time Buyers” Media Assets (The Downloads)
Tailored Loans, Inspired Living
Experience the joy of homeownership with personalized mortgage solutions designed to fit your unique aspirations and lifestyle.
Quick Facts
• Founder & CEO: Lisa K. Farrell
• Licensed Mortgage Loan Originator since July 2012
• NMLS 946723
• National lending footprint across 45 states
• Residential, investment, and commercial financing
• Featured in Yahoo Finance, Black Enterprise, MarketWatch
• BBB Accredited Business
• Specialty programs: Doctor Loans, DSCR Investor Loans, Commercial Financing, First-time Homebuyers, College Grad Loans, Downpayment Assistance, Business Owner & Entrepreneur Home Loans, and VA Home Loans.
The
About LISA HOME MORTGAGE
LISA HOME MORTGAGE is a national mortgage brokerage licensed in 42 states and headquartered in Pennsylvania. Led by Founder and CEO Lisa K. Farrell, widely recognized as The Mortgage Superstar, the firm delivers structured financing solutions designed for today’s evolving economy. The company specializes in residential lending for first-time homebuyers, entrepreneurs, and medical professionals, while providing advanced DSCR and commercial financing for both emerging and experienced investors. Featured on Yahoo Finance and Black Enterprise and recognized as a BBB Accredited Business, LISA HOME MORTGAGE navigates complex credit and lending scenarios with clarity and precision. Operating under its brand mantra, The Smarter Way to Own Property, the firm empowers clients to move forward with confidence.
To learn more, visit LisaHomeMortgage.com.
LISA HOME MORTGAGE
(833) 83-LOANS | NMLS 1758932
Licensing information available at LisaHomeMortgage.com/Licensing
Media inquiries: DigitalPressRoom.co
Quick Facts
• Founder & CEO: Lisa K. Farrell
• Licensed Mortgage Loan Originator since July 2012
• NMLS 946723
• National lending footprint across 45 states
• Residential, investment, and commercial financing
• Featured in Yahoo Finance, Black Enterprise, MarketWatch
• BBB Accredited Business
• Specialty programs: Doctor Loans, DSCR Investor Loans, Commercial Financing, First-time Homebuyers, College Grad Loans, Downpayment Assistance, Business Owner & Entrepreneur Home Loans, and VA Home Loans.
The
About LISA HOME MORTGAGE
LISA HOME MORTGAGE is a national mortgage brokerage licensed in 42 states and headquartered in Pennsylvania. Led by Founder and CEO Lisa K. Farrell, widely recognized as The Mortgage Superstar, the firm delivers structured financing solutions designed for today’s evolving economy. The company specializes in residential lending for first-time homebuyers, entrepreneurs, and medical professionals, while providing advanced DSCR and commercial financing for both emerging and experienced investors. Featured on Yahoo Finance and Black Enterprise and recognized as a BBB Accredited Business, LISA HOME MORTGAGE navigates complex credit and lending scenarios with clarity and precision. Operating under its brand mantra, The Smarter Way to Own Property, the firm empowers clients to move forward with confidence.
To learn more, visit LisaHomeMortgage.com.
LISA HOME MORTGAGE
(833) 83-LOANS | NMLS 1758932
Licensing information available at LisaHomeMortgage.com/Licensing
Media inquiries: DigitalPressRoom.co
Quick Facts
• Founder & CEO: Lisa K. Farrell
• Licensed Mortgage Loan Originator since July 2012
• NMLS 946723
• National lending footprint across 45 states
• Residential, investment, and commercial financing
• Featured in Yahoo Finance, Black Enterprise, MarketWatch
• BBB Accredited Business
• Specialty programs: Doctor Loans, DSCR Investor Loans, Commercial Financing, First-time Homebuyers, College Grad Loans, Downpayment Assistance, Business Owner & Entrepreneur Home Loans, and VA Home Loans.
The
About LISA HOME MORTGAGE
LISA HOME MORTGAGE is a national mortgage brokerage licensed in 42 states and headquartered in Pennsylvania. Led by Founder and CEO Lisa K. Farrell, widely recognized as The Mortgage Superstar, the firm delivers structured financing solutions designed for today’s evolving economy. The company specializes in residential lending for first-time homebuyers, entrepreneurs, and medical professionals, while providing advanced DSCR and commercial financing for both emerging and experienced investors. Featured on Yahoo Finance and Black Enterprise and recognized as a BBB Accredited Business, LISA HOME MORTGAGE navigates complex credit and lending scenarios with clarity and precision. Operating under its brand mantra, The Smarter Way to Own Property, the firm empowers clients to move forward with confidence.
To learn more, visit LisaHomeMortgage.com.
LISA HOME MORTGAGE
(833) 83-LOANS | NMLS 1758932
Licensing information available at LisaHomeMortgage.com/Licensing
Media inquiries: DigitalPressRoom.co